Journal Articles
Psychology and Marketing
Year : 2007
Nathalie Fleck : Connect in order to contact the contributor
https://hal.science/hal-02291877
Submitted on : Thursday, September 19, 2019-11:56:40 AM
Last modification on : Thursday, April 6, 2023-11:12:06 AM
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Nathalie Fleck, Pascale Quester. Birds of a feather flock together…definition, role and measure of congruence: An application to sponsorship. Psychology and Marketing, 2007, 24 (11), pp.975-1000. ⟨10.1002/mar.20192⟩. ⟨hal-02291877⟩
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