Birds of a feather flock together…definition, role and measure of congruence: An application to sponsorship - Archive ouverte HAL Access content directly
Journal Articles Psychology and Marketing Year : 2007

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hal-02291877 , version 1 (19-09-2019)

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Nathalie Fleck, Pascale Quester. Birds of a feather flock together…definition, role and measure of congruence: An application to sponsorship. Psychology and Marketing, 2007, 24 (11), pp.975-1000. ⟨10.1002/mar.20192⟩. ⟨hal-02291877⟩
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