Software-intensive systems in the automotive domain are often built in different variants, notably in order to support different market segments and legislation regions. Model-based concepts are frequently applied to manage complexity in such variable systems. However, the considered approaches are often focused on single-product development. In order to support variable products in a model-based systems engineering environment, we describe a tool-supported approach that allows us to annotate SysML models with variability data. Such variability information is exchanged between the system modeling tool and variability management tools through the Variability Exchange Language. The contribution of the paper includes the introduction of the model-based product line engineering tool chain and its application on a practical case study at Volvo Construction Equipment. Initial results suggest an improved efficiency in developing such a variable system.