Conference Papers Year : 2019

'Social Food' video techniques: Their ambiguous role in making healthy food attractive

Keywords

'Social Food' video

Domains

Business administration

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https://ube.hal.science/hal-02277309

Submitted on : Tuesday, September 3, 2019-3:00:07 PM

Last modification on : Friday, July 12, 2024-3:16:03 PM

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hal-02277309 , version 1 (03-09-2019)

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  • HAL Id : hal-02277309 , version 1

Cite

Nadia Steils, Zakia Obaidalahe. 'Social Food' video techniques: Their ambiguous role in making healthy food attractive. EMAC 48th Annual Conference, European Marketing Academy, May 2019, Hambourg, Germany. ⟨hal-02277309⟩

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UNIV-ARTOIS UNIV-BOURGOGNE CNRS UNIV-FCOMTE CREGO CREGO-CERMAB LEM_LILLE SITE-ALSACE UNIV-LILLE
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