Conversely to the legislation that struggles to develop, regulate and supervise the use of artificial intelligence (AI), the civil society, that gradually realizes the fundamental issues and perspectives induced by this new technology, slowly starts to take responsibility and to mobilize. Social responsibility expresses itself through the emergence of new voluntary standards, that could integrate the concept of social good with the use of AI. More precisely, this paper proposes to develop three axes of tools for the social responsibility in AI, including stakeholder awareness, the integration of ethical and technical standards to induce good behaviors, and the incitement to a responsible AI.