Requests to improve the quality of software are increasing due to the competition in software industry and the complexity of software development integrating multiple technology domains (e.g., IoT, Big Data, Cloud, Artificial Intelligence, Security Technologies). Measurements collection and analysis is key activity to assess software quality during its development live-cycle. To optimize this activity, our main idea is to periodically select relevant measures to be executed (among a set of possible measures) and automatize their analysis by using a dedicated tool. The proposed solution is integrated in a whole PaaS platform called MEASURE. The tools supporting this activity are Software Metric Suggester tool that recommends metrics of interest according several software development constraints and based on artificial intelligence and MINT tool that correlates collected measurements and provides near real-time recommendations to software development stakeholders (i.e. DevOps team, project manager, human resources manager etc.) to improve the quality of the development process. To illustrate the efficiency of both tools, we created different scenarios on which both approaches are applied. Results show that both tools are complementary and can be used to improve the software development process and thus the final software quality