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            <title xml:lang="en">Analysis of the competitive dimensions of medium-sized companies in the Bucaramanga Metropolitan Area</title>
            <title xml:lang="es">Análisis de las dimensiones competitivas de las medianas empresas del Área Metropolitana de Bucaramanga</title>
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                <forename type="first">Marelvy Cristina</forename>
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                <forename type="first">Indira María</forename>
                <surname>Cumaco Duran</surname>
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                <title xml:lang="en">Analysis of the competitive dimensions of medium-sized companies in the Bucaramanga Metropolitan Area</title>
                <title xml:lang="es">Análisis de las dimensiones competitivas de las medianas empresas del Área Metropolitana de Bucaramanga</title>
                <author role="aut">
                  <persName>
                    <forename type="first">Marelvy Cristina</forename>
                    <surname>Contreras Pacheco</surname>
                  </persName>
                  <idno type="halauthorid">1635274-0</idno>
                  <affiliation ref="#struct-530831"/>
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                <author role="aut">
                  <persName>
                    <forename type="first">Karen Dayanna</forename>
                    <surname>Carrillo Rey</surname>
                  </persName>
                  <idno type="halauthorid">1635275-0</idno>
                  <affiliation ref="#struct-530831"/>
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                <author role="aut">
                  <persName>
                    <forename type="first">Indira María</forename>
                    <surname>Cumaco Duran</surname>
                  </persName>
                  <idno type="halauthorid">1635276-0</idno>
                  <affiliation ref="#struct-530831"/>
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                <author role="aut">
                  <persName>
                    <forename type="first">Kelly Johanna</forename>
                    <surname>Villamizar Blanco</surname>
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                  <idno type="halauthorid">1635277-0</idno>
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                <term xml:lang="en">family business and financial accounting.</term>
                <term xml:lang="en">organizational culture</term>
                <term xml:lang="en">strategic planning</term>
                <term xml:lang="en">customer service</term>
                <term xml:lang="en">human talent</term>
                <term xml:lang="en">innovation</term>
                <term xml:lang="en">quality</term>
                <term xml:lang="en">medium-sized business</term>
                <term xml:lang="en">competitiveness</term>
                <term xml:lang="en">Dimensions</term>
                <term xml:lang="es">cultura organizacional</term>
                <term xml:lang="es">empresa familiar y contabilidad financiera.</term>
                <term xml:lang="es">planeación estratégica</term>
                <term xml:lang="es">servicio al cliente</term>
                <term xml:lang="es">talento humano</term>
                <term xml:lang="es">innovación</term>
                <term xml:lang="es">calidad</term>
                <term xml:lang="es">mediana empresa</term>
                <term xml:lang="es">competitividad</term>
                <term xml:lang="es">Dimensiones</term>
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              <p>Based on the behavior of medium-sized companies in the Bucaramanga Metropolitan Area, it is necessary to carry out research and data collection processes that allow for an analysis of competitiveness that influences the growth of these companies and which factors influence the closure of the same. In the metropolitan area of Bucaramanga, there are 76.3% of the companies incorporated in Santander, of which 0.01% are medium-sized companies which generate a positive impact, contributing to the creation of new jobs, contributing to the growth and economic development of the region [1]. That is why an investigation is carried out in three medium-sized companies in Bucaramanga: Ans communications, Educational Solutions and Estupiñan Furniture, in order to identify weaknesses and strengths through the analysis of 8 competitive dimensions such as: Quality, Innovation, Human Talent, Customer Service, Strategic Planning, Organizational Culture, Family Business, and Financial Accounting; in such a way that internal situations are reinforced within medium-sized companies. Finally, an instrument is used that consists of 8 dimensions with 8 questions each, designed to be solved only by the company manager, showing the level of competitiveness in which each of the companies under study is located of the project to suggest strategies for continuous improvement in the weaknesses identified.</p>
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              <p>A partir del comportamiento de las medianas empresas en el Área Metropolitana de Bucaramanga, es necesario realizar procesos de investigación y recopilación de datos el cual permita hacer un análisis de competitividad que influyan en el crecimiento de dichas empresas y que factores inciden en el cierre de las mismas.  En el área metropolitana de Bucaramanga se encuentran el 76.3% de las empresas constituidas en Santander, de ellas el 0.01% son medianas empresas las cuales generan un impacto positivo, contribuyendo a la creación de nuevos empleos, aportando al crecimiento y desarrollo económico de la región, así como fortaleciendo su competitividad [1].  Es por ello que se realiza una investigación a tres medianas empresas de Bucaramanga: Ans comunicaciones, Soluciones educativas y Muebles Estupiñan, con el fin de identificar las debilidades y fortalezas mediante el análisis de 8 dimensiones competitivas como son: Calidad, Innovación, Talento Humano, Servicio Al Cliente, Planeación Estratégica, Cultura Organizacional, Empresa Familiar, y Contabilidad Financiera; de tal modo que se refuercen situaciones internas dentro de las medianas empresas.  Para finalizar se hace uso de un instrumento que consta de 8 dimensiones con 8 preguntas cada una, diseñada para que solo sea resuelta por el gerente de la empresa, arrojando el nivel de competitividad en el que se encuentra cada una de las empresas objeto de estudio del proyecto para con ello sugerir estrategias de mejora continua en las debilidades identificadas.</p>
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