The impact of packaging colour on children’s brand name memorization - Archive ouverte HAL
Communication Dans Un Congrès Année : 2013

The impact of packaging colour on children’s brand name memorization

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Dates et versions

hal-02171456 , version 1 (02-07-2019)

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  • HAL Id : hal-02171456 , version 1

Citer

Nora Bezaz-Zeghache. The impact of packaging colour on children’s brand name memorization. International Colloquium on Kids and Retailing, Jun 2013, PARIS, France. ⟨hal-02171456⟩
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