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Communication Dans Un Congrès Année : 2011

Modelling the halo effect by using automata networks

Résumé

We will try to show how automata network models can conceptualize and simulate the halo effect in human attitudes faced with a new “offer” which can be weight up according to different formal attributes. From a first presentation of the classical representations of the attitude concept using a cognitivist inspiration, we will propose a connectionist approach based on automata networks. Then, we will show how this kind of models can represent in term of conceptual and formal unification - by integration in the same movement based on the Gestalt and cognitive perspectives, the human attitudes forming process and the halo effect. We based our connexionnist model on the Beckwith & Lehman multiattributes theory and apply it to consumer food product choice.
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Dates et versions

hal-02159132 , version 1 (18-06-2019)

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  • HAL Id : hal-02159132 , version 1

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Philippe Robert Demontrond, Daniel Thiel. Modelling the halo effect by using automata networks. EMPG 2011, European Mathematical Psychology Group (EMPG), Aug 2011, Paris, France. ⟨hal-02159132⟩
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