This paper questions new informative objects broadcasted on the digital social networks (RSN). They are called in France Brut, Monkey, Konbini, Minute-Buzz and they tend to impose an information format, short, mixing video and text. These editorial productions are demonstrations of the relationships of power between medias, classic or pure players and digital social networks. What is the scriptural economy of these newcomers who tend to stand out with young audiences as reference news media ? What media narrative do they carry ?