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              <p>L'environnement numérique des musées a commencé avec les CD-Rom dans les années 1990 et n'a cessé de s'étoffer depuis. Pionniers et acteurs puissants, la Rmn-GP et le Centre Georges Pompidou ont développé depuis peu des e-albums et des applications smartphones à partir des grandes expositions que cet article analyse à deux niveaux. Premièrement, il montre comment les e-albums s'inscrivent dans la continuité des CD-Rom et en parallèle au catalogue d'exposition sur des logiques transmédia ; deuxièmement, il montre comment les e-albums et les applications smartphones sont des éléments désormais centraux de la stratégie de storytelling mise en place à très grande échelle par ces institutions culturelles à propos de grandes expositions, ou d'artistes incontournables (Monet, Rodin, Picasso, …). Cette partie numérique de l'offre éditoriale des musées ouvre les portes d'une nouvelle médiation culturelle.</p>
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