In this paper, we develop a generic approach to determine the best technology to carry the communication between an Unmanned Aerial Vehicle (UAV) and a ground control station (GCS). For this, we consider that the UAV is performing its task under nominal conditions. Based on related work, we select the most relevant criteria of interest. Then, we compare technologies performances in the 2.4 GHz and 5.8 GHz ISM bands, using a multi-criteria analysis. Technology assessment results depend on the use-case and the UAV scenario. In this work, we are focused on the precise agriculture (PA) use-case, and we present the assessment results in both Visual Line of Sight (VLOS), Extended Visual Line of Sight (EVLOS), as well as Beyond Line of Sight (BVLOS) scenarios. The latter is very interesting because the communication UAV-GCS becomes of critical importance.