This article is a study of 55 profile pages of self-proclaimed gang members (Bloods and Crips) on Black Planet (BP), the biggest African American website. These share formal characteristics, as "repping" 'representing' one's gang, or "dissing" the rival gang. The projection of their pages in a wider ecology (on-and off-line, on and off BP) and a semiotic analysis of elements (chromatic, typographic choices…), allows to highlight the "digital stylization" of these monologues and the junction between computer-mediated discourse and gang rhetoric, in the intimate yet open space of the profile.