Consumers' Attachment and Commitment to Brands and Media Titles: the role of Emotions - Archive ouverte HAL Access content directly
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hal-02107970 , version 1 (23-04-2019)

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Rita Valette-Florence, Virginie de Barnier, Imene Becheur, Pierre Valette-Florence. Consumers' Attachment and Commitment to Brands and Media Titles: the role of Emotions. Association for Consumer Research (ACR) Annual Conference, Oct 2010, Jacksonville, United States. ⟨hal-02107970⟩
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