Do Print Media Brands Exhibit Specific Personality Traits? A Micro Perspective in a French Setting - Archive ouverte HAL Accéder directement au contenu
Communication Dans Un Congrès Année : 2011
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hal-02107969 , version 1 (23-04-2019)

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Rita Valette-Florence, Virginie de Barnier. Do Print Media Brands Exhibit Specific Personality Traits? A Micro Perspective in a French Setting. 38th Research Conference in Marketing, the 2011 La Londe Conference in Marketing Communications and Consumer Behavior, May 2011, La Londe les Maures, France. ⟨hal-02107969⟩
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