Back to the Future: When Brand Nostalgia Improves Consumers - Archive ouverte HAL Access content directly
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hal-02105389 , version 1 (21-04-2019)

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Aurélie Kessous, Fanny Magnoni, Pierre Valette-Florence. Back to the Future: When Brand Nostalgia Improves Consumers. Monaco Symposium on Luxury: From Tradition to Innovation, Apr 2014, Monaco, France. ⟨hal-02105389⟩
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