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Are You Really Sure to Stretch Luxury Brands Down the Market?

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hal-02105386 , version 1 (21-04-2019)

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  • HAL Id : hal-02105386 , version 1

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Fanny Magnoni, Pierre Valette-Florence, Emmanuel Roux. Are You Really Sure to Stretch Luxury Brands Down the Market?. Monaco Symposium on Luxury: From Tradition to Innovation, Apr 2014, Monaco, France. ⟨hal-02105386⟩

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