Generation 3 PAMAM dendrimers functionalized with 2,3-naphthalimide chromophoric groups on the end branches were synthesized, and the formation of Eu3+ polymetallic complexes was investigated. The luminescence properties of these complexes upon binding were fully characterized. On addition of Eu3+ to the dendrimer solution, lanthanide luminescence appears. The formation of a luminescent species corresponding to a dendrimer:lanthanide ratio of 1:8 was determined by luminescence batch titration and indicated by the maximum of Eu3+ emission. This indicates an overall average coordination number of 7.5 around each lanthanide metal cation. This is the first report of such characterization in the literature. Luminescence lifetimes indicate that the metal cation is well protected from nonradiative deactivation by the dendritic structure. Despite the limited efficiency of the sensitization of Eu3+, the absolute quantum yield being 0.0006, the good protection of the eight lanthanide cations bound in the dendrimer structure and the high absorptivity leads to the red emission from Eu3+ that is easily observed in solution under irradiation with 354 nm UV light.