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Year : 2014
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https://hal.science/hal-02086131
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- HAL Id : hal-02086131 , version 1
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Fanny Magnoni, Gilles Roehrich. Le Produit. Jean-Marc Ferrandi; Marie-Christine Lichtlé. Marketing, Dunod, pp.116-143, 2014. ⟨hal-02086131⟩
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