Le Produit - Archive ouverte HAL Access content directly
Book Sections Year : 2014
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hal-02086131 , version 1 (01-04-2019)

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  • HAL Id : hal-02086131 , version 1

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Fanny Magnoni, Gilles Roehrich. Le Produit. Jean-Marc Ferrandi; Marie-Christine Lichtlé. Marketing, Dunod, pp.116-143, 2014. ⟨hal-02086131⟩
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