What are the combinations of patterns of brand engagement leading to high brand loyalty intentions in social media? - Archive ouverte HAL Access content directly
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hal-02056782 , version 1 (04-03-2019)

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Fanny Magnoni, Agnès Helme-Guizon. What are the combinations of patterns of brand engagement leading to high brand loyalty intentions in social media?. Academy of Marketing Science World Marketing Congress, Jul 2016, Paris, France. ⟨hal-02056782⟩
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