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Journal Articles Management and marketing journal Year : 2013

I buy your product when I feel I know you: using blog disclosure to influence consumers

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hal-02054911 , version 1 (02-03-2019)

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  • HAL Id : hal-02054911 , version 1

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Christel de Lassus, Maria Mercanti-Guérin. I buy your product when I feel I know you: using blog disclosure to influence consumers. Management and marketing journal, 2013, 11, pp.209 - 224. ⟨hal-02054911⟩
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