@article{michel:hal-02050185, TITLE = {{L'extension de marque et son impact sur la marque-m{\`e}re}}, AUTHOR = {Michel, G{\'e}raldine}, URL = {https://hal.science/hal-02050185}, JOURNAL = {{D{\'e}cisions Marketing}}, PUBLISHER = {{Association Fran{\c c}aise du Marketing}}, VOLUME = {13}, YEAR = {1998}, KEYWORDS = {Noyau central de la marque ; Extension de marque}, PDF = {https://hal.science/hal-02050185/file/EXTENDM.pdf}, HAL_ID = {hal-02050185}, HAL_VERSION = {v1}, }