The most relevant way to predict the excited state number density in a nonequilibrium plasma is to elaborate a collisional–radiative (CR) model taking into account most of the collisional and radiative elementary processes. Three examples of such an elaboration are given in this paper in the case of various plasma flows related to planetary atmospheric entries. The case of theoretical determination of nitrogen atom ionization or recombination global rate coefficients under electron impact is addressed first. The global rate coefficient can be implemented in multidimensional computational fluid dynamics calculations. The case of relaxation after a shock front crossing a gas of N2 molecules treated in the framework of the Rankine–Hugoniot assumptions is also studied. The vibrational and electronic specific CR model elaborated in this case allows one to understand how the plasma reaches equilibrium and to estimate the role of the radiative losses. These radiative losses play a significant role at low pressure in the third case studied. This case concerns CO2 plasma jets inductively generated in high enthalpy wind tunnels used as ground test facilities. We focus our attention on the behaviour of CO and C2 electronic excited states, the radiative signature of which can be particularly significant in this type of plasma. These three cases illustrate the elaboration of CR models and their coupling with balance equations.