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Article Dans Une Revue Global Business and Organizational Excellence Année : 2016

Strategic Innovation in Microfirms to Overcome Resistance to Change

Résumé

For a variety of reasons, strategic innovation in a microfirm's business model can be particularly challenging. One French company that specializes in the distribution of legal announcements and local economic news managed to use IT to not only reinvent its business model but also transform the rules of competition in its sector. Its experiences highlight the particular difficulties that small firms encounter when introducing new technology and the importance of training and creative alliances to ease both internal and external resistance to change. \textcopyright 2016 Wiley Periodicals, Inc.

Dates et versions

hal-02014001 , version 1 (11-02-2019)

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Isabelle Bourdon, Annabelle Jaouen. Strategic Innovation in Microfirms to Overcome Resistance to Change. Global Business and Organizational Excellence, 2016, 35 (6), pp.65-74. ⟨10.1002/joe.21713⟩. ⟨hal-02014001⟩
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