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Ouidade SABRI : Connect in order to contact the contributor
https://hal.science/hal-01996394
Submitted on : Monday, January 28, 2019-12:56:39 PM
Last modification on : Wednesday, September 28, 2022-4:19:13 PM
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- HAL Id : hal-01996394 , version 1
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Hajer Bachouche, Ouidade Sabri. A better understanding of customer empowerment campaigns effects' on brand equity metrics. American Marketing Association (AMA) Winter Academic Conference, Jun 2018, Nouvelle Orléans, United States. ⟨hal-01996394⟩
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