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A better understanding of customer empowerment campaigns effects' on brand equity metrics

Hajer Bachouche
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Ouidade Sabri
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hal-01996394 , version 1 (28-01-2019)

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  • HAL Id : hal-01996394 , version 1

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Hajer Bachouche, Ouidade Sabri. A better understanding of customer empowerment campaigns effects' on brand equity metrics. American Marketing Association (AMA) Winter Academic Conference, Jun 2018, Nouvelle Orléans, United States. ⟨hal-01996394⟩
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