Are All Customer Empowerment Strategies Equally Beneficial? A Relative Efficacy and Issue of the Campaign Accounts - Archive ouverte HAL Access content directly
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Are All Customer Empowerment Strategies Equally Beneficial? A Relative Efficacy and Issue of the Campaign Accounts

Hajer Bachouche
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Ouidade Sabri
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hal-01996390 , version 1 (28-01-2019)

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  • HAL Id : hal-01996390 , version 1

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Hajer Bachouche, Ouidade Sabri. Are All Customer Empowerment Strategies Equally Beneficial? A Relative Efficacy and Issue of the Campaign Accounts. AMS Annual Conference, Jun 2019, Vancouver, Canada. ⟨hal-01996390⟩
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