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Communication Dans Un Congrès Année : 2017

Are all customer empowerment strategies equally beneficial? The role of brand familiarity and type of empowerment strategies?

Hajer Bachouche
  • Fonction : Auteur
  • PersonId : 1021248
Ouidade Sabri
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hal-01996388 , version 1 (28-01-2019)

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  • HAL Id : hal-01996388 , version 1

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Hajer Bachouche, Ouidade Sabri. Are all customer empowerment strategies equally beneficial? The role of brand familiarity and type of empowerment strategies?. 33th Congress of the French Marketing Association (AFM), May 2017, Tours, France. ⟨hal-01996388⟩
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