Journal Articles
Journal of Business Ethics
Year : 2018
Ouidade SABRI : Connect in order to contact the contributor
https://hal.science/hal-01996369
Submitted on : Monday, January 28, 2019-12:31:04 PM
Last modification on : Wednesday, September 28, 2022-4:19:17 PM
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- HAL Id : hal-01996369 , version 1
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Ouidade Sabri. The detrimental effect of cause-related marketing parodies. Journal of Business Ethics, 2018, 151 (2), pp.517-537. ⟨hal-01996369⟩
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