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Journal Articles Journal of Business Ethics Year : 2018

The detrimental effect of cause-related marketing parodies

Ouidade Sabri
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hal-01996369 , version 1 (28-01-2019)

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  • HAL Id : hal-01996369 , version 1

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Ouidade Sabri. The detrimental effect of cause-related marketing parodies. Journal of Business Ethics, 2018, 151 (2), pp.517-537. ⟨hal-01996369⟩
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