Make it a better place : exploring the role of eco-friendly consumer innovativeness in adoption of future eco-innovation initiatives - Archive ouverte HAL Access content directly
Journal Articles European Journal of Marketing Year : 2018

Make it a better place : exploring the role of eco-friendly consumer innovativeness in adoption of future eco-innovation initiatives

Nicholas Paparoidamis
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hal-01916668 , version 1 (08-11-2018)

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  • HAL Id : hal-01916668 , version 1

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Nicholas Paparoidamis, Tran Thi Thanh Huong. Make it a better place : exploring the role of eco-friendly consumer innovativeness in adoption of future eco-innovation initiatives. European Journal of Marketing, 2018. ⟨hal-01916668⟩
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