Journal Articles
Psychology & Marketing
Year : 2018
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https://hal.science/hal-01914912
Submitted on : Wednesday, November 7, 2018-11:22:56 AM
Last modification on : Wednesday, September 20, 2023-3:36:06 PM
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Benjamin Boeuf, François Carrillat, Alain D’astous. Interference effects in competitive sponsorship clutter. Psychology & Marketing, 2018, 35 (12), pp.968 - 979. ⟨10.1002/mar.21149⟩. ⟨hal-01914912⟩
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