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Journal Articles Psychology & Marketing Year : 2018

Interference effects in competitive sponsorship clutter

François Carrillat
  • Function : Author
Alain D’astous
  • Function : Author

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hal-01914912 , version 1 (07-11-2018)

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Benjamin Boeuf, François Carrillat, Alain D’astous. Interference effects in competitive sponsorship clutter. Psychology & Marketing, 2018, 35 (12), pp.968 - 979. ⟨10.1002/mar.21149⟩. ⟨hal-01914912⟩
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