The use of digital techniques for the survey, analysis and organisation of data on an archaeological site asks new methodological questions about the validity of surveyed information, archiving and long-term exploitation and transdisciplinary transmission, and then the dissemination to a wider audience. As a corollary, there is a need to identify a data 0 element, which is currently related to geometrical data with a connection to form, thus to tangibility. However, this position can change. The analysis of data can be subjected to a conceptual leap. From categorisation to comparison, it is possible to introduce the concept of attuning, and to develop modes of understanding by multiple comparisons. These considerations lead to questions of transmission within the academic system, then to a wider audience, taking into account what, seemingly heritage-related, is in fact associated with creation.