This paper deals with impact damage and permanent indentation modeling. A numerical model has been elaborated in order to simulate the different impact damage types developing during low velocity/low energy impact. The three current damage types: matrix cracking, fiber failure and delamination, are simulated. Inter-laminar damage, i.e. interface delamination, is conventionally simulated using interface elements based on fracture mechanics. Intra-laminar damage, i.e. matrix cracks, is simulated using interface elements based on failure criterion. Fiber failure is simulated using degradation in the volume elements. The originality of this model is to simulate permanent indentation after impact with a ‘‘plastic-like’’model introduced in the matrix cracking elements. This model type is based on experimental observations showing matrix cracking debris which block crack closure. Lastly, experimental validation is performed, which demonstrates the model’s satisfactory relevance in simulating impact damage. This acceptable match between experiment and modeling confirms the interest of the novel approach proposed in this paper to describe the physics behind permanent indentation.