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Chapitre D'ouvrage Année : 2003

Between discourse and narration

Résumé

The aim of this text is to explore the idea that strategic management research w ould profit from a practice-oriented approach, w here practice is defined as everyday situated-embedded in local contexts-actions performed by organizational members in order to make strategy. Draw ing on tw o empirical w orks, w e study tw o kinds of such practice: actions (as accounted for by the actors) and narrations (as structured by the narrators). In the first case, strategic discourse is contrasted to action and its tactics ; in the second, strategic discourse is contrasted to narratives. Their interpretation is aided and dramatically enriched by a contrast betw een strategy and tactic, as introduced by M ichel de Certeau. This contrast emphasizes the discursive-or paradigmatic-nature of strategy opposed to the narrative-or syntagmatic-nature of practice.
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Dates et versions

hal-01845262 , version 1 (08-03-2019)

Identifiants

  • HAL Id : hal-01845262 , version 1

Citer

Valérie-Inès de La Ville, Eléonore Mounoud. Between discourse and narration: how can strategy be a practice. Barbara Czarniawska, Pasquale Gagliardi. Narratives We Organize By, John Benjamins, pp.95-113, 2003, 9027296618, 9789027296610. ⟨hal-01845262⟩
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