This article outlines the importance of zeolite synthesis and their unique physicochemical characteristics promoting advanced applications. The main strategies for preparation of zeolites including organic-template assisted, organic-template free and alternative procedures are considered for synthesis of crystallites offering control and fine-tuning of their properties. Besides, rational design of zeolites with pre-determined structure, porosity, size, morphology, and composition are more viable by studying carefully the chemical and physical parameters controlling the zeolite synthesis and understanding the crystallization mechanism. Finally, a particular attention to the preparation of zeolites with nanosized dimensions and their utilization in innovative applications including photovoltaic, medicine and holographic sensors are presented.