Journal Articles
Recherche et Applications en Marketing (English Edition)
Year : 2017
Camille Chédotal : Connect in order to contact the contributor
https://hal.science/hal-01828356
Submitted on : Tuesday, July 3, 2018-10:39:26 AM
Last modification on : Tuesday, February 28, 2023-3:36:21 PM
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Camille Chédotal, Bénédicte Berthe, Bénédicte de Peyrelongue, Marine Le Gall-Ely. Using guilt appeals in communication. Recherche et Applications en Marketing (English Edition), 2017, 32 (4), pp.91 - 110. ⟨10.1177/2051570717706830⟩. ⟨hal-01828356⟩
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