Journal Articles Recherche et Applications en Marketing (English Edition) Year : 2017
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hal-01828356 , version 1 (03-07-2018)

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Camille Chédotal, Bénédicte Berthe, Bénédicte de Peyrelongue, Marine Le Gall-Ely. Using guilt appeals in communication. Recherche et Applications en Marketing (English Edition), 2017, 32 (4), pp.91 - 110. ⟨10.1177/2051570717706830⟩. ⟨hal-01828356⟩
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