This is not marketing. This is HBO : branding HBO with Transmedia Storytelling - Archive ouverte HAL Accéder directement au contenu
Article Dans Une Revue Networking Knowledge : Journal of the MeCCSA-PGN Année : 2014

This is not marketing. This is HBO : branding HBO with Transmedia Storytelling

Mélanie Bourdaa

Dates et versions

hal-01805780 , version 1 (01-06-2018)

Identifiants

Citer

Mélanie Bourdaa. This is not marketing. This is HBO : branding HBO with Transmedia Storytelling. Networking Knowledge : Journal of the MeCCSA-PGN, 2014, 7 (1), pp.18--25. ⟨10.31165/nk.2014.71.328⟩. ⟨hal-01805780⟩
93 Consultations
0 Téléchargements

Altmetric

Partager

Gmail Facebook X LinkedIn More