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                <term xml:lang="fr">Réclame</term>
                <term xml:lang="fr">Littérature</term>
                <term xml:lang="fr">Publicité</term>
                <term xml:lang="fr">Léon-Paul Fargue</term>
                <term xml:lang="fr">Alexandre Dumas</term>
                <term xml:lang="fr">David Foenkinos</term>
                <term xml:lang="fr">Joël Dicker</term>
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              <p>De grands noms des belles-lettres comme Valéry, Cendrars, Giono ou Queneau, ont signé des textes publicitaires. Un tenace destin d’oubli, symptomatique du scandale que constitue le mélange de la littérature pure, gratuite, avec la « littérature » intéressée et appliquée, pèse sur les innombrables contributions des écrivains à la publicité depuis le XIXe siècle. Agrémenté d’un entretien inédit avec David Foenkinos, ce volume s’emploie à redessiner l’un des visages les plus méconnus de l’écrivain et à éclairer une zone d’ombre de la « condition littéraire », nous faisant découvrir ainsi une galerie de portraits insolites.</p>
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