Multi-experiential cultural service and subscribers' loyalty : analysis of theatre consumption and theoretical extension - Archive ouverte HAL
Journal Articles International Journal of Arts Management Year : 2017

Multi-experiential cultural service and subscribers' loyalty : analysis of theatre consumption and theoretical extension

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https://hal.science/hal-01798250

Submitted on : Wednesday, May 23, 2018-12:08:59 PM

Last modification on : Friday, July 12, 2024-3:16:03 PM

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hal-01798250 , version 1 (23-05-2018)

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  • HAL Id : hal-01798250 , version 1

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François Colbert, Zakia Obaidalahe, Salerno Francis. Multi-experiential cultural service and subscribers' loyalty : analysis of theatre consumption and theoretical extension. International Journal of Arts Management, 2017, 20 (1), pp.21-30. ⟨hal-01798250⟩

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