Multi-experiential cultural service and subscribers' loyalty : analysis of theatre consumption and theoretical extension - Archive ouverte HAL
Article Dans Une Revue International Journal of Arts Management Année : 2017

Multi-experiential cultural service and subscribers' loyalty : analysis of theatre consumption and theoretical extension

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hal-01798250 , version 1 (23-05-2018)

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  • HAL Id : hal-01798250 , version 1

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François Colbert, Zakia Obaidalahe, Salerno Francis. Multi-experiential cultural service and subscribers' loyalty : analysis of theatre consumption and theoretical extension. International Journal of Arts Management, 2017, 20 (1), pp.21-30. ⟨hal-01798250⟩
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