Business model emergence and evolution: a sensemaking approach - Archive ouverte HAL Accéder directement au contenu
Communication Dans Un Congrès Année : 2016

Business model emergence and evolution: a sensemaking approach

Résumé

This study explores business model change mechanisms by adopting a sensemaking perspective. Based on a longitudinal case study, we examine business model emergence and evolution process on a 22 month period. We show that specific interactions in the sensemaking process lead to various types of change in the business model or tactical choices. We identify three logics of business model sensemaking that can be enacted by actors for business model development and refinement. This research contributes to show and better understand the social aspect of business model thinking and offer new opportunities for generating efficient sensemaking for business model development.
Fichier non déposé

Dates et versions

hal-01778284 , version 1 (25-04-2018)

Identifiants

  • HAL Id : hal-01778284 , version 1

Citer

Alexis Laszczuk, Lionel Garreau, Bernard de Montmorillon. Business model emergence and evolution: a sensemaking approach. Strategic Management Society 36th annual conference, Sep 2016, Berlin, Germany. ⟨hal-01778284⟩
49 Consultations
0 Téléchargements

Partager

Gmail Facebook X LinkedIn More