We demonstrate that polarization conversion in coupled dimer antennas, used in phase discontinuity metasurfaces, can be tuned by careful design. By controlling the gap width, a strong variation of the coupling strength and polarization conversion is found between capacitively and conductively coupled antennas. A theoretical two-oscillator model is proposed, which shows a universal scaling of the degree of polarization conversion with the energy splitting of the symmetric and antisymmetric modes supported by the antennas. Using single antenna spectroscopy, we find good agreement for the scaling of mode splitting and polarization conversion with gap width over the range from capacitive to conductive coupling. Next to linear polarization conversion, we demonstrate single-antenna linear to circular polarization conversion. Our results provide strategies for phase-discontinuity metasurfaces and ultracompact polarization optics.