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Journal Articles International Marketing Review Year : 2015

Multicultural marketplaces

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hal-01745609 , version 1 (28-03-2018)

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Catherine Demangeot, Amanda Broderick, C. Samuel Craig. Multicultural marketplaces. International Marketing Review, 2015, 32 (2), pp.118 - 140. ⟨10.1108/IMR-01-2015-0017⟩. ⟨hal-01745609⟩
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