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Journal Articles Journal of Business Research Year : 2017

Should luxury brands say it out loud? Brand conspicuousness and consumer perceptions of responsible luxury

Joëlle Vanhamme
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Sina Leblanc
  • Function : Author
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hal-01745306 , version 1 (28-03-2018)

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Catherine Janssen, Joëlle Vanhamme, Sina Leblanc. Should luxury brands say it out loud? Brand conspicuousness and consumer perceptions of responsible luxury. Journal of Business Research, 2017, 77, pp.167 - 174. ⟨10.1016/j.jbusres.2016.12.009⟩. ⟨hal-01745306⟩
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