Journal Articles
Journal of Business Research
Year : 2017
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https://hal.science/hal-01745306
Submitted on : Wednesday, March 28, 2018-10:13:15 AM
Last modification on : Wednesday, September 20, 2023-3:36:06 PM
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- HAL Id : hal-01745306 , version 1
- DOI : 10.1016/j.jbusres.2016.12.009
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Catherine Janssen, Joëlle Vanhamme, Sina Leblanc. Should luxury brands say it out loud? Brand conspicuousness and consumer perceptions of responsible luxury. Journal of Business Research, 2017, 77, pp.167 - 174. ⟨10.1016/j.jbusres.2016.12.009⟩. ⟨hal-01745306⟩
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