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Journal Articles Academy of Management Discoveries Year : 2018

Pitching for Social Change: Toward a Relational Approach to Selling and Buying Social Issues

Christopher Wickert
  • Function : Author
Frank de Bakker
  • Function : Author
  • PersonId : 1234945

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hal-01745273 , version 1 (28-03-2018)

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Christopher Wickert, Frank de Bakker. Pitching for Social Change: Toward a Relational Approach to Selling and Buying Social Issues. Academy of Management Discoveries, 2018, 4 (1), pp.50 - 73. ⟨10.5465/amd.2015.0009⟩. ⟨hal-01745273⟩
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