Global brand ownership: The mediating roles of consumer attitudes and brand identification - Archive ouverte HAL Access content directly
Journal Articles Journal of Business Research Year : 2016

Global brand ownership: The mediating roles of consumer attitudes and brand identification

No file

Dates and versions

hal-01744769 , version 1 (27-03-2018)

Identifiers

Cite

Fabian Bartsch, Adamantios Diamantopoulos, Nicholas Paparoidamis, Ruben Chumpitaz. Global brand ownership: The mediating roles of consumer attitudes and brand identification. Journal of Business Research, 2016, 69 (9), pp.3629 - 3635. ⟨10.1016/j.jbusres.2016.03.023⟩. ⟨hal-01744769⟩
45 View
0 Download

Altmetric

Share

Gmail Facebook X LinkedIn More