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            <title xml:lang="fr">SHOPPING &amp; THE CITY: IMAGES DES FEMMES &amp; IMAGINAIRE FEMININ DANS LA VILLE</title>
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                <title xml:lang="fr">SHOPPING &amp; THE CITY: IMAGES DES FEMMES &amp; IMAGINAIRE FEMININ DANS LA VILLE</title>
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              <p>The representations of women in the purchasing process are often polarized between the shopping craze and the binding domestic activity. These gendered views do not reflect the more intricate aspects accounting for the deed of purchase. This study analyzes the socio-cultural representations of women and shopping as well as women's imagination while shopping in the city, in other words, the "imageries" of women, drawing from academic sources as well as from popular culture. It aims at approaching women's complex, and often twofold relationship as regards the places and acts of purchase in the contemporary urban context.</p>
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              <p>Entre hysteria et corvée des courses, quelles sont les images des femmes dans l'activité de shopping? A partir d'une étude documentaire et de l'analyse d'un corpus de films et de séries télévisées, cette recherche explore les représentations socioculturelles des femmes dans la ville et leurs rapports à l'espace commercial, un des espaces de liberté des femmes et d'investissement de l'imaginaire féminin dans un cadre urbain essentiellement pensé par et pour les hommes. La fréquentation des lieux marchands reflète leur appropriation des commerces et un déficit d'apprentissage des espaces restant à combler. Shopping and the City: Imageries of women in/and town Abstract : The representations of women in the purchasing process are often polarized between the</p>
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