The present paper investigates the dynamics of a laminar plane jet impinging on a flat plate in a channel. An experimental parametric study is carried out to determine the flow regimes at different levels of confinement and Reynolds numbers. For very confined jets, the flow is steady whatever the Reynolds number. The overall structure of the flow is symmetric with respect to the jet axis and is characterized by the presence of recirculation zones at the channel walls. The dynamics is radically different for less confined jets. Above a critical Reynolds number, the flow bifurcates in the form of an oscillating flapping mode of the impinging jet. Analyses of the experimental results provide with a quantitative characterization of this regime in terms of amplitude, wavelength and frequency. This self-oscillating bifurcated flow induces strong sweepings of the target plate by the jet and intense vortex dipole ejections from the impacted wall. Such a regime is expected to be particularly useful in the enhancement of the local heat transfer at relatively low cost in terms of flow rate.