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Communication Dans Un Congrès Année : 2014

How can an assortment be reduced without changing the perception of variety? A study of the isolated effects of assortment breadth and depth

Yolande Piris
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hal-01726500 , version 1 (08-03-2018)

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  • HAL Id : hal-01726500 , version 1

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Yolande Piris. How can an assortment be reduced without changing the perception of variety? A study of the isolated effects of assortment breadth and depth. American Marketing Association, May 2014, Indianapolis, United States. ⟨hal-01726500⟩
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