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Journal Articles Journal of Intercultural Management Year : 2017

Co-branding Strategy as a Source of Innovation on International Market

Grebosz Magdalena
  • Function : Author
Jean-Marc Pointet
  • Function : Author
  • PersonId : 974994
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Dates and versions

hal-01704829 , version 1 (08-02-2018)

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  • HAL Id : hal-01704829 , version 1

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Grebosz Magdalena, Jean-Marc Pointet. Co-branding Strategy as a Source of Innovation on International Market . Journal of Intercultural Management, 2017. ⟨hal-01704829⟩
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