Journal Articles
Journal of Intercultural Management
Year : 2017
Jean-Marc POINTET : Connect in order to contact the contributor
https://hal.science/hal-01704829
Submitted on : Thursday, February 8, 2018-6:21:40 PM
Last modification on : Friday, January 21, 2022-3:31:23 AM
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- HAL Id : hal-01704829 , version 1
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Grebosz Magdalena, Jean-Marc Pointet. Co-branding Strategy as a Source of Innovation on International Market . Journal of Intercultural Management, 2017. ⟨hal-01704829⟩
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