Variety-seeking: Using the CHAID segmentation approach in analyzing the international traveler market - Archive ouverte HAL
Journal Articles Tourism Management Year : 2015

Variety-seeking: Using the CHAID segmentation approach in analyzing the international traveler market

Patrick Legoherel
  • Function : Author
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Groupe de Recherche Angevin en Economie et Management
Cathy H.C. Hsu
  • Function : Author
Bruno Daucé
Groupe de Recherche Angevin en Economie et Management
CV

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Business administration

Bruno Daucé  : Connect in order to contact the contributor

https://hal.science/hal-01654881

Submitted on : Monday, December 4, 2017-2:43:53 PM

Last modification on : Wednesday, December 20, 2023-3:46:45 AM

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hal-01654881 , version 1 (04-12-2017)

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Patrick Legoherel, Cathy H.C. Hsu, Bruno Daucé. Variety-seeking: Using the CHAID segmentation approach in analyzing the international traveler market. Tourism Management, 2015, 46, pp.359 - 366. ⟨10.1016/j.tourman.2014.07.011⟩. ⟨hal-01654881⟩

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