Toward the characterization of ‘toy-packaging’: an exploratory research - Archive ouverte HAL Access content directly
Journal Articles Journal of Strategic Marketing Year : 2017
Not file

Dates and versions

hal-01650746 , version 1 (28-11-2017)

Identifiers

Cite

Manel Mzoughi, Joël Bree, Emna Cherif. Toward the characterization of ‘toy-packaging’: an exploratory research. Journal of Strategic Marketing, 2017, 25 (3), pp.190 - 210. ⟨10.1080/0965254X.2017.1299786⟩. ⟨hal-01650746⟩
234 View
0 Download

Altmetric

Share

Gmail Facebook Twitter LinkedIn More