Journal Articles
Journal of Strategic Marketing
Year : 2017
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https://hal.science/hal-01650746
Submitted on : Tuesday, November 28, 2017-2:35:32 PM
Last modification on : Tuesday, November 29, 2022-2:18:07 PM
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- HAL Id : hal-01650746 , version 1
- DOI : 10.1080/0965254X.2017.1299786
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Manel Mzoughi, Joël Bree, Emna Cherif. Toward the characterization of ‘toy-packaging’: an exploratory research. Journal of Strategic Marketing, 2017, 25 (3), pp.190 - 210. ⟨10.1080/0965254X.2017.1299786⟩. ⟨hal-01650746⟩
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